Anthropic practice.
We're a member of the Claude Partner Network — applying Anthropic Claude and Claude Code across two tracks: shipping B2B marketing campaigns faster for revenue teams, and deploying Claude Co-workers for small businesses through High Street AI™. Both are scored against three numbers: outcomes shipped, speed to first launch, and the time from vision to demonstrable value.
Claude is built for the work small businesses and B2B teams actually do.
For small businesses, that means an AI workforce that gets out of the weeds and into the work — reconciling QuickBooks against PayPal, chasing overdue invoices, running the Monday-morning brief, drafting customer replies. Through Claude Skills — reusable instruction sets that bundle the way your business operates — Claude doesn't just answer questions; it runs end-to-end workflows so you stay focused on results, not busy work. High Street AI™ packages those Skills into a deployable AI Co-worker, ready from day one.
For B2B revenue teams, the same model handles long-context briefings, careful drafting, and multi-step reasoning across messy customer data — the parts of B2B marketing where generic AI falls apart. Long account research stays coherent, brand voice survives the tenth revision, and Skills written for one campaign can be re-run safely the next quarter.
Membership in the Claude Partner Network gives the practice teeth across both tracks — direct technical support from Anthropic's Applied AI engineers, certification on the model and Claude Code, and a partner directory that buyers use to find practitioners who've actually shipped. We pair that with what we already do well: senior operators who've held jobs in your buyer's industry (for B2B), and a productised deployment motion that gets an AI Co-worker live in days, not weeks (for SMBs).
"Outcomes shipped. Speed to first launch. Time from vision to value."
Every engagement is measured against these three numbers. We share them with you weekly, and we share them with Anthropic quarterly. There's nowhere to hide a slow programme.
Outcomes. Speed. Vision-to-value.
B2B teams want all three. Claude lets us run all three at once because the model is fast enough to compress weeks of work into days, capable enough to handle the strategic parts senior marketers actually care about, and reliable enough that what shipped last week ships again this week without drift.
Outcomes
Pipeline, meetings, opportunities for B2B teams. Time saved, replies sent, invoices collected for SMBs — measured weekly. Not impressions, not opens, not "engagement scores."
- Targets agreed in writing on day one
- Weekly scorecard against those targets
- Joint quarterly review with the Anthropic team
Speed
Days, not quarters. Claude Code lets us scaffold campaign sites and CRM integrations for B2B teams, and configure deployable AI Co-workers for SMBs — both in a single afternoon.
- First live asset inside 7 days of kick-off
- Full campaign motion live inside 30 days
- Iteration cycle measured in hours, not sprints
Vision to value
Most AI projects — whether B2B campaigns or SMB workflows — stall in proof-of-concept. We measure how many days from a strategic intent to a demonstrable outcome that a CFO (or a founder) would recognise.
- Vision documented in week one
- First demonstrable value in week three
- Path to scale agreed by week six
Six things, every engagement.
The practice runs on a fixed set of capabilities. Claude handles the language and reasoning work; Claude Code handles the engineering. A senior human owns the brief, the prompts, and the sign-off.
ICP & account research at depth
Long-context account briefings on every named account — 10-Ks, recent press, executive moves, tech-stack signals. Claude reads what a junior analyst would take a week on, in minutes.
Brand-voice prompt library
A custom prompt stack tuned to your tone, your category, and your taboo list. We version-control it, test it, and re-tune as the models improve.
Campaign infrastructure
Claude Code stands up landing pages, lead-form back-ends, CRM webhooks and reporting dashboards in hours. No three-week implementation projects.
Multichannel outbound drafts
Email, LinkedIn, WhatsApp and voice scripts — drafted at scale, personalised by account, reviewed by a senior human before they send.
Agentic workflows on MCP
Connect Claude to Salesforce, HubSpot, Slack, Drive and your data warehouse via Model Context Protocol. Agents read and act on real data, not screenshots.
Weekly outcome reporting
Claude reads the week's signals and produces the report your CMO actually wants to read — what shipped, what's working, what needs a decision.
One AI brain. Every tool you already pay for.
Claude doesn't replace your martech stack — it conducts it. Through Model Context Protocol and the Claude API, the same model can read your CRM, fire enrichment calls, draft outreach, post to Slack, update your pipeline, and write the report that explains what just happened. For B2B revenue teams, one AI-enabled growth engine built on top of the tools you already pay for. For UK small businesses, the same Claude productised as a Claude Co-worker via High Street AI™.
One AI-enabled revenue engine — orchestrated by Claude, governed by humans, running on the stack you already trust.
A capability layer, not a separate practice.
The Anthropic practice isn't a side service — it's the AI layer underneath every campaign we run. ABM programmes use Claude for account research. Webinars use Claude Code for registration sites. RevOps engagements use MCP-connected agents. The practice exists to make sure the model and tooling are picked deliberately, governed properly, and improved continuously.
For B2B teams, the result is one set of senior operators running campaigns that ship faster than their internal teams can — with full visibility into what the AI is doing, what humans are deciding, and what's working in market.
- ClaudeFrontier model for research, drafting, reasoning, and brand-voice work.
- Claude CodeAgentic coding to build campaign infra, integrations and reporting in hours.
- MCPModel Context Protocol to connect Claude to your CRM, calendar, files, data.
- SkillsReusable instruction sets for repeatable, version-controlled workflows.
- ConsoleProduction API for the agents that run inside customer environments.
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
The same Claude — productised for the high street.
B2B teams aren't the only ones who benefit from a Claude-powered system. Through High Street AI™, the practice deploys Claude as an AI Co-worker for UK small businesses — property firms chasing rent and triaging maintenance, logistics outfits answering urgent quote requests, recruitment agencies running inbound, accountancy practices growing their fee book. The model is the same; what changes is the configuration, the workflows, and the pricing model.
Where B2B engagements run as bespoke campaigns scored on pipeline impact, Claude Co-worker deployments are productised: pick the function, deploy in days not weeks, fixed monthly pricing from £495. We bring the same Claude Partner Network certifications, the same prompt engineering rigour, and the same Anthropic-supported infrastructure — applied to small-business workflows.
- B2B Track Bespoke Claude-powered campaigns for revenue teams. Scoped per engagement, priced on pipeline impact.
- SMB Track Claude Co-workers via High Street AI™. Productised, deployed in days, from £495/month.
- Shared model Same Claude. Same MCP integrations. Same Skills library. Same Anthropic-certified team.
- What differs Workflows, deployment speed, commercial model — sized to the audience.
Want a campaign live in 30 days using Claude?
Tell us your target market and the outcome you want. We'll come back inside a week with a 30-day plan, the prompts we'd use, and a quote.