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Home/Insights/Trade Shows 2026

Make 2026's biggest UK trade shows your strongest pipeline events.

We build a complete AI-powered Revenue Engine for exhibitors at the UK's most important industry trade shows. Pre-show targeting and warmed-up buyer lists. Real-time capture and qualification on the floor. Ninety days of follow-up sequenced into your CRM. The full buyer journey, run by senior operators with AI agents on top.

Why it matters

A trade show is six months of pipeline compressed into 48 hours.

A typical UK exhibitor spend sits anywhere from £40k to £100k+ once you add stand build, freight, hotels, travel and team time. The booth team meets hundreds of buyers in two or three days. The opportunity is enormous — and the data is clear that most of the value is created in the work that happens before the doors open and after they close.

£40k–£100k+
typical UK exhibitor spend per show (stand, freight, team, travel)
80%
of trade-show leads never receive any follow-up1
more likely to convert when contacted within 24 hours2
64%
of attendees pre-research which booths to visit3
3–5×
return on event spend when run as a Revenue Engine4

1 Center for Exhibition Industry Research (CEIR), widely cited industry benchmark. 2 Moots / industry research on lead-response timing. 3 CEIR, B2B exhibition attendee research. 4 IndustryGeniuses average across recent exhibitor programmes. We've combined the most consistently cited figures from CEIR, the IAEE and lead-response research with our own programme data.

What we run

Pre-show. On-show. Post-show. One Revenue Engine.

The booth is one stage of three. We build and run the other two for you — with senior people who have actually sold in your industry, plus AI agents that compress the work that used to take a team of five.

PHASE 1 · PRE-SHOW

Build the list. Warm up the room.

In the 30 days before the show, we agree your ICP, build a named target list of 500–2,000 attendees and exhibitors, and run a multichannel pre-show sequence so your booth team knows who's coming and what to talk about. CEIR research shows 64% of attendees pre-plan which booths to visit — we make sure yours is on that list.

  • Named ICP target list mapped against the registration data
  • Personalised pre-show email + LinkedIn sequence in your voice
  • Buyer briefing pack for your booth team
  • Average across recent programmes: 15–40 booth meetings warmed up before doors open
AI Agents on this phase
Account Engagement Agent
Signal Agent
Content Engine Agent
PHASE 2 · ON-SHOW

Capture every conversation in real time.

Your booth team runs the floor. We run the data layer behind it: a structured capture system so every conversation is logged with intent, sector, named accounts and next-step. Hot leads route to your AE inbox while the buyer is still walking the floor.

  • Structured digital capture form for the booth team to use
  • Same-day enrichment and lead scoring
  • Hot-lead alerts pushed to your reps within minutes
  • Daily debriefs to refine messaging across the show
AI Agents on this phase
Inbound Response Agent
Signal Agent
Account Engagement Agent
PHASE 3 · POST-SHOW

Ninety days where pipeline is actually generated.

The 30 days after a show is where pipeline is won or lost — leads contacted within 24 hours convert 7× better than those reached a week later. We run rapid follow-up in the first 30 days, then a 60-day nurture tail of content and meeting booking, all clean-handed-off into your Salesforce or HubSpot. The conversations from the floor turn into qualified pipeline you can actually report on.

  • Per-conversation follow-up within 24–48 hours
  • Industry-specific content series sequenced over 60–90 days
  • Meeting booking and AE hand-off into your CRM
  • Weekly pipeline reports with attribution back to the show
AI Agents on this phase
Event Follow-Up Agent
Content Engine Agent
Pipeline Hygiene Agent
Reporting Agent
Optional add-on

On-stand staffing

By default we don't staff the booth — your own team runs the floor. If you'd like an experienced industry strategist on-stand to help qualify visitors and run booked meetings on your behalf, we can layer that in as an optional add-on. Capacity is limited.

2026 calendar

Shows we're running exhibitor pipeline programmes for.

Thirteen UK shows across logistics, healthcare, packaging, hospitality, drinks, fashion, corporate travel, retail, construction, ecommerce and SME ecosystems — listed below in date order, nearest first. We work with a capped number of exhibitors per show to avoid running competing programmes against each other.

Corporate travel · Mobility 24–25 June 2026

Business Travel Show Europe 2026

Corporate travel buyers & suppliers

ExCeL London Who's there

Travel managers, procurement teams, TMC partnerships

See programme →
Events · MICE 24–25 June 2026

The Meetings Show 2026

Events, MICE & corporate meetings

ExCeL London Who's there

Event planners, agency teams, venue buyers

See programme →
Logistics · Freight · Supply chain 30 June – 2 July 2026

Multimodal 2026

UK’s premier freight, logistics & supply-chain show

NEC Birmingham Who's there

Shippers, freight forwarders, 3PLs, port operators

See programme →
Fashion · Sourcing 7–9 July 2026

Source Fashion 2026

Apparel sourcing & supply

ExCeL London Who's there

Fashion brand sourcing teams, buyers, manufacturers

See programme →
Packaging · Consumer goods 16–17 September 2026

London Packaging Week 2026

Luxury, beauty, drinks & FMCG packaging

ExCeL London Who's there

Brand owners, packaging designers, sustainability leads

See programme →
Healthcare technology · NHS 29–30 September 2026

HETT Show 2026

Healthcare Excellence Through Technology

ExCeL London Who's there

NHS digital leaders, healthcare CIOs, ICB transformation teams

See programme →
Hospitality · Restaurant tech 29–30 September 2026

Hospitality Tech Expo 2026

Tech for hotels, bars & restaurants

ExCeL London Who's there

Hotel groups, restaurant operators, F&B technology buyers

See programme →
QSR · Delivery · F&B 29–30 September 2026

Takeaway Innovation Expo 2026

Tech & supply for the takeaway sector

ExCeL London Who's there

Takeaway chains, ghost kitchens, delivery platforms

See programme →
Drinks · On-trade 29–30 September 2026

Trade Drinks Show 2026

On-trade beer, wine & spirits

ExCeL London Who's there

Bar groups, distributors, hospitality buyers

See programme →
Retail · Logistics 11–12 November 2026

Retail Supply Chain & Logistics 2026

Retail SCL & ecommerce fulfilment

ExCeL London Who's there

Retail ops, supply-chain directors, fulfilment leads

See programme →
SME & entrepreneurship 11–12 November 2026

Great British Business Show 2026

SME and entrepreneur ecosystem

ExCeL London Who's there

SME founders, growth-stage operators, advisors

See programme →
Ecommerce · Private label 11–12 November 2026

White Label Expo London 2026

Private-label products & ecommerce

ExCeL London Who's there

Ecommerce founders, Amazon sellers, brand builders

See programme →
Construction · Built environment 25–26 November 2026

London Build Expo 2026

UK construction & built environment

ExCeL London Who's there

Contractors, developers, architects, proptech

See programme →
Who this is for

Exhibitors who treat the show as a revenue programme, not a brand exercise.

If you're spending anywhere from £40k to £100k+ on stand build, travel, freight, hotels and team time, the question isn't whether to exhibit. It's whether the spend converts into pipeline you can actually report on. We run it as a programme, with a number on it.

  • Stand size doesn't matter. The pipeline programme is independent of stand size and works for both 9 sqm and 100 sqm exhibitors.
  • Capacity-capped per show. We work with a limited number of exhibitors per event to avoid pitching competing programmes at the same audience.
  • Salesforce + HubSpot ready. Everything lands in your existing CRM. No new tools to learn, no parallel data systems to maintain.
Next step

Get a tailored programme proposal in 48 hours.

Tell us which show, your ICP and your stand details. We'll come back within 48 hours with a programme proposal mapped to your event — named target list size, sequencing plan, expected results based on similar programmes, and a clear price (programmes start from £4,950, with capacity capped per show).

Have a different show in mind?

We can build a programme around any UK trade show.

The thirteen shows above are where we have active 2026 programmes. If you're exhibiting at a different industry event, we can scope a tailored Revenue Engine for it. Tell us the show and your ICP — we'll come back with a plan.