Pipeline as a Service.
Everything between knowing your ideal customer and your first sales meeting — run by one team. Email, LinkedIn, content, ads, events and webinars, all coordinated, instead of five vendors who never quite line up.
From "who's our customer" to "they want to talk."
Most B2B teams have one person on email, another on ads, another on content, and another on events. They each do a fine job, separately. But buyers don't see your "campaigns" — they see one company, sending them a bunch of disconnected stuff.
We replace that with one team that runs all of it together. The buyer sees a consistent story. You see a pipeline you can actually plan around.
- 1
Defining your ideal customer
Who you should be selling to. Not the persona deck nobody opens — the working definition your AEs and SDRs actually use.
- 2
Multi-channel outreach
Email, LinkedIn, content, calls, ads — sequenced as one flow, not five separate tools.
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Events and webinars
Layered on top of cold outreach to give buyers more reasons to engage.
- 4
Scoring and handoff to sales
The model that decides when an SDR or AE picks up. Measured by meetings booked, not arbitrary "lead grades."
A few numbers from recent customers.
Six reasons we tend to win the work.
We know your buyer's industry.
Senior people who've worked in retail, consumer goods, healthcare or finance — not generalists who'll learn it on your time.
One team, not five vendors.
Faster decisions, cleaner data, no finger-pointing when something doesn't work.
AI does the boring 80%.
So the senior people can spend their time on the calls that actually matter.
We already know your buyers.
100,000+ B2B decision-makers in our network. You don't have to start completely cold.
Reporting lives in Salesforce.
Where your AEs already work. We don't ask you to log into another dashboard.
We launch fast.
Average kickoff to live campaigns: seven days. First meetings, usually inside two weeks.
Pipeline, measured at every stage.
Pipeline isn't real until it's a number. Here's what shifts when one team runs your full pipeline motion — measured against the baseline our customers walk in with.
2 channels live.
5 channels coordinated.
~10% MQL rate.
22% MQL rate.
15% MQL→SQL.
32% MQL→SQL.
~3 days to follow-up.
Same-day follow-up.
Humans for judgment. AI for speed.
B2B teams want both: AI moves at machine speed, humans bring the strategy and the prompt engineering that makes it work. Here's exactly who does what on this engagement.
Strategy & judgment.
The strategic spine: who to chase, what to say, when to escalate. Senior demand-gen leaders own the playbook and the judgment calls AI is not equipped to make.
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GTM strategy + ICP.Where to play, where to win, and the buyer story that connects the two. Decided in person, not derived from a dataset.
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Prompt engineering + brand voice.We design the prompt library and tone-of-voice the AI runs against — and tune it weekly based on what's landing in market.
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Warm-account follow-up.When a senior buyer raises their hand, a senior human picks up the phone. AI hands off, never replaces.
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What-to-test calls.Choosing the next experiment, the next segment, the next angle — judgment work that stays with the team.
Speed & scale.
The execution muscle: research, sequencing, follow-up timing, response classification and CRM hygiene — running continuously across every channel, twenty-four hours a day.
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Lead enrichment + intent.Stitches together firmographic, technographic and intent data on every contact, refreshed automatically.
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Multichannel sequencing.Email, LinkedIn, WhatsApp and voice — orchestrated together with AI deciding the next-best touch for each contact.
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Reply classification.Reads inbound replies, routes hot leads to AEs in minutes, schedules follow-ups for the rest. No more replies lost in inboxes.
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CRM hygiene.Logs every touch, updates every field, dedupes contacts. The AEs only see the accounts that matter today.
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Want a pipeline you can plan around?
Tell us your ARR target. We'll show you the segments, the maths, and a 100-day plan to get there.