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Home/Solutions / Events

Events as a Service.

Executive dinners, roundtables, and trade-show pipeline that actually move deals. One good dinner can produce more meetings than a quarter of cold email — if you get the right ten people in the room.

Why events

Done well, an event is the fastest way to start a real conversation.

Cold email is good for volume. Events are good for depth. A senior buyer who's just spent two hours over dinner with you is a different prospect than someone who clicked a LinkedIn ad. The trick is execution: the right ten guests, the right framing, and a follow-up that doesn't drop the ball. We run all three.

  • Executive dinners

    10–14 named guests, picked carefully by job, industry, and how close they are to buying. Typical conversion to a sales meeting: 25–40%.

  • Roundtables

    20–40 attendees, two-hour format, built around a sharp question. Co-hosted with industry sponsors when that makes sense.

  • Webinars

    Live and on-demand. Usually 200–600 registrants. See Webinars as a Service.

  • Trade-show pipeline

    Pre-event outbound, meetings booked on your stand, post-event follow-up. We're currently running this for Multimodal 2026.

How it works

From idea to a fully-booked dinner in four weeks.

01Week 1

Frame and pick the venue

Topic, speaker, location. We build the invite list from your target accounts and our buyer network.

02Week 2

First round of invites

Personalised messages. Calendar holds. We send a piece of relevant content beforehand to warm the list.

03Week 3

Confirm and replace

Targeted follow-ups. Backups lined up for the inevitable drop-outs. Logistics finalised.

04Week 4 + 30 days

Run the event, then follow through

The event happens. The day after, every guest gets a personal note. SDR plays start within 48 hours. Pipeline reviewed at the 30-day mark.

What changes, in numbers

Events, measured at every stage.

An executive dinner is only as good as what happens before and after it. Here's what shifts when one team owns the full event motion — measured against the baseline most customers walk in with.

StageWhat's happeningBeforeAfterChange
Stage 1 of 6Invite listwho's actually in the room
What's happeningBuilding a tight, named guest list against ICP and intent.
Before30% senior titles.
~40% of guests are real ICP.
After85%+ senior titles.
90%+ are real ICP.
+50pp
Stage 2 of 6Acceptancehow many actually say yes
What's happeningPersonalised invite sequencing across email, LinkedIn and warm intros.
Before~12% accept rate.
After30–45% accept rate.
Stage 3 of 6Show-up ratehow many turn up on the night
What's happeningConfirmation flow plus pre-event content to keep accepted guests engaged.
Before~55% show-up rate.
After82%+ show-up rate.
+27pp
Stage 4 of 6Conversation depthwhat gets said over dinner
What's happeningPre-prepared discussion guide, seating plan, planted prompts to surface buying signals.
BeforeSurface-level chat.
1–2 buying signals captured.
AfterStrategic conversation.
5–8 signals per dinner.
Stage 5 of 6Follow-up speedwhat happens the morning after
What's happeningSDR plays start within 24 hours, with personal notes from the host.
Before5–10 days to follow-up.
AfterSame-day to 24 hours.
−85%
Stage 6 of 6Meetings bookedwhat your CFO actually sees
What's happeningSales meetings booked from one event over the following 30 days.
Before1–3 meetings per event.
After8–14 meetings per event.
25–40% conversion.
Video repurposing

Don't let your best moments die after the event.

One executive dinner. One roundtable. One trade-show panel. Recorded once, edited by AI, shipped as twelve to twenty short-form video assets that feed the next quarter's outbound — long after the room empties.

01

Record

We bring the kit and the camera operator. Multi-angle capture of every keynote, fireside, panel and table conversation — without making it feel like a film set.

02

Edit with AI

AI transcribes, identifies the strongest 30-second moments, generates captions, and produces first-cut versions in vertical, square and landscape. A senior editor polishes the top picks.

03

Multi-format outputs

12–20 assets per event: 60-second LinkedIn cuts, 30-second Reels, 15-second TikTok teasers, full-length YouTube with chapter timestamps, audiograms, blog write-ups and email-friendly snippets.

04

Reuse in outbound

Drop the clips into LinkedIn nurture, ABM follow-up, email cadences and warm-up sequences. Buyers who couldn't make the room still hear from your best speakers — for months.

Formats produced LinkedIn clips Instagram Reels TikTok teasers YouTube + chapters Audiograms Email snippets
Customer stories

Real programmes. Real outcomes.

A selection of recent programmes — across breakfasts, webinars, summits, trade shows and year-long campaigns. The channels we used and the numbers that came out the other side.

Exclusive in-person breakfast South Africa
nCino

Banking leaders breakfast, Johannesburg.

An exclusive in-person event for senior banking decision-makers in South Africa. Curated invite list, peer-to-peer format, post-event follow-up sequenced into the wider sales motion.

58
in-person registrations in 4 weeks
AI Agents
Account Engagement AgentEvent Follow-Up AgentPipeline Hygiene Agent
Channels
EmailLinkedInWhatsApp
High-intent webinar US · UK · Canada
Spoon Guru

Tech launch webinar for grocery chains.

Launched a new tech solution for grocery chains across US, UK and Canada. High-intent webinar targeting retail tech and merchandising leaders, with multi-segment outbound across three GEOs.

98
webinar registrations in two weeks
AI Agents
Account Engagement AgentContent Engine AgentSignal Agent
Channels
EmailLinkedIn
Industry roundtable lunch London
Salesforce

Fintech disruptors lunch & learn.

A senior-only roundtable in London's Tech City for fintech disruptors and traditional banking leaders. Invitation-only, hosted format, deep-dive on AI in financial services.

250+
senior banking decision-makers engaged across UKI
AI Agents
Account Engagement AgentEvent Follow-Up AgentContent Engine Agent
Channels
EmailLinkedInPartner Intros
Web Summit Doha launch MENA
ENAI

MENA launch at Web Summit Doha.

MENA-region demand-gen campaign for a B2B sales intelligence platform. Booth presence integrated with pre-show outbound, on-the-ground meeting booking, and post-show follow-up sequencing.

500+
booth registrations · 10 new conversations
AI Agents
Account Engagement AgentSignal AgentEvent Follow-Up Agent
Channels
EmailLinkedInCold CallingTrade Show Leads
Multi-event awareness month UK · FTSE 250
Payroll Giving Month

Payroll Giving Month, February 2026.

A series of high-touch events across the month targeting payroll managers in FTSE 250 firms. Coordinated webinars, in-person breakfasts, and partner intros — all sequenced under one campaign theme.

1,200+
decision-makers activated · 50% sign-up uplift
AI Agents
Account Engagement AgentEvent Follow-Up AgentReporting Agent
Channels
EmailLinkedInPartner Intros
Co-sell partner summit Toronto
Salesforce

Canada RetailTech Partner Summit.

A co-sell partnership summit in Toronto for top-tier RetailTech ISVs. Invitation-only format pairing Salesforce AEs with partner leadership and Fortune 500 retail buyers.

5
strategic partner engagements · 25 AE intros · 3 net-new deals
AI Agents
Account Engagement AgentEvent Follow-Up AgentReporting Agent
Channels
EmailLinkedInPartner Intros
Co-hosted ESG forum UK
EPAM & Givingforce

ESG forum for UK blue-chips.

A flagship CSR event for UK blue-chip organisations across energy, banking, public sector and consumer goods. Hosted with EPAM and Givingforce — combining their networks and ours into one curated room.

45+
senior leaders · sold-out audience
AI Agents
Account Engagement AgentEvent Follow-Up AgentContent Engine Agent
Channels
EmailLinkedInPartner IntrosVideo
Invite-only innovation tour New York
NRF Big Retail Show

Fortune 500 retail innovation tour.

An invite-only experience uniting Fortune 500 retailers and retail tech ISVs at NRF Big Retail Show. Curated networking format, pre-matched introductions, post-tour deal review.

10
Fortune 500 retailers · 5 ISVs · curated format
AI Agents
Account Engagement AgentEvent Follow-Up AgentSignal Agent
Channels
EmailLinkedInInstagramPhoneTrade Show App
Year-long trade-show programme United States
Consumer goods ISV

Trade-show programme: NRF, CMA | SIMA, Groceryshop.

A year-long trade-show programme spanning NRF, CMA | SIMA and Groceryshop. Pre-show targeting, on-floor meeting booking, podcast amplification and post-show follow-up — all run as one continuous motion.

30+
net-new conversations with US senior decision-makers
AI Agents
Account Engagement AgentEvent Follow-Up AgentContent Engine Agent
Channels
Trade ShowsCold CallingPodcasts
How we split the work

Humans for judgment. AI for speed.

B2B teams want both: AI moves at machine speed, humans bring the strategy and the prompt engineering that makes it work. Here's exactly who does what on this engagement.

Humans

Strategy & judgment.

Curating the right room, hosting the conversation, and doing the relationship work that turns a dinner into a deal. AI runs the logistics; humans run the room.

  • Guest list curation.We hand-pick the 12 buyers in the room. Not whoever happened to RSVP — the right peer group for the conversation you want.
  • Hosting + moderation.A senior facilitator runs the discussion, draws out the quiet voices, and steers conversations toward the topics that matter to you.
  • Post-event calls.Within 48 hours, a senior team member calls every attendee. The deal moves on the call after the dinner — not the email.
  • Relationship continuity.Your hosts stay in touch with attendees long after the event — through quarterly check-ins, intros, and the next dinner.
AI

Speed & scale.

The thousand small jobs that surround every event: invite personalisation, RSVP tracking, seating logic, post-event clip generation, follow-up cadences.

  • Personalised invites.150 hand-feeling invitations, each referencing the recipient's recent posts, news, and shared connections — drafted in an hour.
  • RSVP + logistics.Confirms attendees, tracks dietary requirements, builds the seating plan based on who should sit where.
  • Post-event content.Turns the recording into 12–20 short-form video assets, audiograms, blog write-ups and email teasers — automatically.
  • Follow-up sequencing.Multi-touch nurture across email and LinkedIn for every attendee, with AI flagging who's ready for a sales call.
Our Campaign Results · 2021–2025

Five years of measurable outcomes from global B2B demand programmes.

Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.

50,000+
Buyers engaged
10,000+
Leads generated
1,200+
Opportunities created
300+
Customers acquired
25%
YoY pipeline growth
$200M+
Pipeline influenced
Active across USA Canada UK Europe Middle East Africa
Get in touch

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