Enterprise pipeline generation for the African market.
Africa's largest economies — South Africa, Nigeria, Kenya, Morocco and Egypt — represent a major opportunity for technology providers targeting enterprise buyers. We help you reach the right accounts, engage decision-makers, and build a qualified pipeline.
Africa — what makes it different.
Africa isn't one market. It's a continent of very different countries with very different buyers. The mistake most companies make is treating it as one — usually by hiring a single salesperson with a vague brief. We start in five specific countries (South Africa, Nigeria, Kenya, Morocco, Egypt), build real pipeline in one of them first, then expand. The other 49 countries can wait until you've earned a customer in those five.
Four pillars working together.
Every Africa engagement runs on the same four-pillar engine — industry expertise meets intent data, enterprise buyer access, and pipeline acceleration. Not four separate vendors. One team, one system.
Industry expertise.
Industry-focused account-based marketing campaigns. Executive roundtables and targeted industry events. Content-led demand generation, including industry reports.
Intent-based targeting.
Identify enterprise buyers actively researching solutions. Detect real-time buying signals across digital and industry channels. Activate high-intent accounts at the right moment.
Enterprise buyer access.
Reach senior decision-makers across Africa's Top 500 enterprises. Engage buyers with hyper-personalised outreach. Multichannel outbound across email, LinkedIn, voice and WhatsApp.
Pipeline acceleration.
Nurture late-stage opportunities across the buying cycle. Host webinars and executive discussions with industry experts. Engage hyperscaler ecosystems such as AWS and Salesforce.
Across the four industries that buy enterprise B2B.
In Africa, four industries make up the bulk of enterprise B2B buying. Each one needs its own messaging, its own buyer access, and its own playbook. Here are ours.
Engage the major banks across Africa's largest economies.
Engage CIOs and digital leaders across banks, payments providers and financial institutions driving modernisation and AI adoption.
- Digital banking transformation
- AI-driven risk and compliance
- Fraud prevention and payments innovation
- Cloud and data platforms for financial services
Reach African healthcare systems and pharma.
Connect with executives across healthcare systems, payers, big pharma and life-sciences organisations leading digital health innovation.
- AI in healthcare diagnostics
- Healthcare data interoperability
- Patient experience platforms
- Digital health transformation
Connect with industrial leaders across Africa.
Engage operations and technology leaders across manufacturers adopting Industry 4.0, automation and smart-factory initiatives.
- Smart factory transformation
- Industrial IoT and predictive maintenance
- Supply-chain resilience
- Robotics and automation
Sell into African retail and CG buyers.
Help tech providers reach retail and consumer-goods leaders driving digital commerce, customer experience and supply-chain innovation.
- Omnichannel commerce platforms
- Retail AI and personalisation
- Customer data and analytics
- Supply-chain optimisation
Four things we do, every time.
Every regional engagement looks roughly the same. The details change, but these are the four things we always run.
Pick one country to win first.
The temptation is to spread thin. Don't. Pick one and earn a real customer.
Lead with banking and telco.
These two sectors buy. They are the right place to land first.
Use local partners properly.
Almost every deal needs one. We've worked with most of the credible ones.
Plan for FX and timing.
Currency volatility is real. Build it into the contract from day one.
Recent customers, in plain numbers.
2× growth across the US, UAE and Africa.
Shahil Maharaj, CEO
2× pipeline growth in Canada and the US.
Markus Stripf, Co-founder
50+ UK banking leaders unlocked at one exclusive roundtable.
Phil Lelliott, Director Alliances
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Thinking about Africa?
Send us your current target list (or where you're starting from). Inside a week, we'll come back with research on the segment, an opening play, and a quote.