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Home/Solutions / Webinars

Webinars as a Service.

Webinars built to book sales meetings, not to fill a content calendar. A sharp question, two named industry voices, 30–45 minutes, and a follow-up that turns 25–40% of attendees into real conversations.

The format

Webinars built to book meetings.

A sharp question your buyers actually care about, the right speakers in the room, and a follow-up motion that turns 25–40% of attendees into sales conversations. We design the angle, run the live session, and ship the post-webinar plays that book meetings in the next 30 days.

Recent example · nCino

"nCino hit 150% of their webinar registration target with our event-led demand programme."

— Siveen Laryan, VP Sales, nCino

What's included

Everything end-to-end. You provide the speaker.

1

The topic

Built around a question your buyers are already asking. Not a vague title with three buzzwords in it.

2

The co-host

We bring a named industry voice your buyer trusts — instead of you talking to yourself for 40 minutes.

3

The promotion

Outbound, paid ads, partner channels, and our 100,000+ buyer network. Usually 200–600 registrants.

4

The live event

Run-of-show, technology, moderation, polls. We handle it; you focus on what you're saying.

5

The follow-up

SDR plays in the next 48 hours, content nurture for the longer-term, scoring of attendees by intent. The webinar is the start, not the end.

6

The reporting

Registrants, attendees, engagement, and meetings booked — in Salesforce, where your AEs already work.

What changes, in numbers

Webinars, measured at every stage.

Here's what shifts when a webinar is built as a real demand engine — six stages, measured against the baseline most B2B teams walk in with.

StageWhat's happeningBeforeAfterChange
Stage 1 of 6Topicwhat you're saying
What's happeningPicking a sharp question your buyers are already asking, framed by a named industry voice.
BeforeVendor-led title.
Buzzwords-per-line ratio: high.
AfterBuyer-led question.
Specific industry framing.
Sharper
Stage 2 of 6Registrationhow many sign up
What's happeningOutbound, paid ads, partner channels, and our 100,000+ buyer network.
Before60–120 registrants.
After300–600 registrants.
Stage 3 of 6Live attendancehow many actually turn up
What's happeningConfirmation flow, calendar holds, pre-event content to keep registrants engaged.
Before~28% live attend rate.
After48%+ live attend rate.
+20pp
Stage 4 of 6Engagementhow active they are on the call
What's happeningChat questions, poll responses, time spent on the live call.
Before~10% of attendees engage.
Avg watch time: 18 min.
After55%+ engage.
Avg watch time: 38 min.
Stage 5 of 6Follow-upwhat happens after the call
What's happeningSDR plays in next 48 hours, content nurture, intent scoring against the attendee list.
BeforeGeneric email blast.
~5% reply rate.
AfterPersonalised follow-up.
22%+ reply rate.
Stage 6 of 6Meetings bookedwhat your CFO actually sees
What's happeningSales meetings booked from one webinar over the following 30 days.
Before5–8 meetings / webinar.
After25–40 meetings / webinar.
25–40% conversion.
Video repurposing

One webinar. Twenty short-form assets.

A 45-minute webinar contains 12–20 great moments — a sharp answer in Q&A, a strong demo segment, a quotable line, a chart on screen. We turn each of them into a standalone short-form asset and feed them back into outbound for the next quarter.

01

Capture

Webinar runs live. We record speaker camera, slide feed and Q&A audio in broadcast quality — no production crew required from your side.

02

AI extract & edit

AI transcribes the full session, identifies the strongest 30-60 second moments, generates accurate captions, and produces vertical, square and landscape cuts. A senior editor approves the final picks.

03

Multi-format outputs

12–20 assets per webinar: 60-second LinkedIn cuts, 30-second Reels, 15-second TikTok teasers, full-length YouTube with chapter timestamps, audiograms, blog write-ups and email-friendly snippets.

04

Reuse in outbound

Drop the clips into LinkedIn nurture, ABM follow-up, email cadences and warm-up sequences for the next webinar. Buyers who didn't attend live still hear from your speakers — week after week.

Formats produced LinkedIn clips Instagram Reels TikTok teasers YouTube + chapters Audiograms Email snippets
Customer stories

Real programmes. Real outcomes.

A selection of recent programmes — across breakfasts, webinars, summits, trade shows and year-long campaigns. The channels we used and the numbers that came out the other side.

Exclusive in-person breakfast South Africa
nCino

Banking leaders breakfast, Johannesburg.

An exclusive in-person event for senior banking decision-makers in South Africa. Curated invite list, peer-to-peer format, post-event follow-up sequenced into the wider sales motion.

58
in-person registrations in 4 weeks
AI Agents
Account Engagement AgentEvent Follow-Up AgentPipeline Hygiene Agent
Channels
EmailLinkedInWhatsApp
High-intent webinar US · UK · Canada
Spoon Guru

Tech launch webinar for grocery chains.

Launched a new tech solution for grocery chains across US, UK and Canada. High-intent webinar targeting retail tech and merchandising leaders, with multi-segment outbound across three GEOs.

98
webinar registrations in two weeks
AI Agents
Account Engagement AgentContent Engine AgentSignal Agent
Channels
EmailLinkedIn
Industry roundtable lunch London
Salesforce

Fintech disruptors lunch & learn.

A senior-only roundtable in London's Tech City for fintech disruptors and traditional banking leaders. Invitation-only, hosted format, deep-dive on AI in financial services.

250+
senior banking decision-makers engaged across UKI
AI Agents
Account Engagement AgentEvent Follow-Up AgentContent Engine Agent
Channels
EmailLinkedInPartner Intros
Web Summit Doha launch MENA
ENAI

MENA launch at Web Summit Doha.

MENA-region demand-gen campaign for a B2B sales intelligence platform. Booth presence integrated with pre-show outbound, on-the-ground meeting booking, and post-show follow-up sequencing.

500+
booth registrations · 10 new conversations
AI Agents
Account Engagement AgentSignal AgentEvent Follow-Up Agent
Channels
EmailLinkedInCold CallingTrade Show Leads
Multi-event awareness month UK · FTSE 250
Payroll Giving Month

Payroll Giving Month, February 2026.

A series of high-touch events across the month targeting payroll managers in FTSE 250 firms. Coordinated webinars, in-person breakfasts, and partner intros — all sequenced under one campaign theme.

1,200+
decision-makers activated · 50% sign-up uplift
AI Agents
Account Engagement AgentEvent Follow-Up AgentReporting Agent
Channels
EmailLinkedInPartner Intros
Co-sell partner summit Toronto
Salesforce

Canada RetailTech Partner Summit.

A co-sell partnership summit in Toronto for top-tier RetailTech ISVs. Invitation-only format pairing Salesforce AEs with partner leadership and Fortune 500 retail buyers.

5
strategic partner engagements · 25 AE intros · 3 net-new deals
AI Agents
Account Engagement AgentEvent Follow-Up AgentReporting Agent
Channels
EmailLinkedInPartner Intros
Co-hosted ESG forum UK
EPAM & Givingforce

ESG forum for UK blue-chips.

A flagship CSR event for UK blue-chip organisations across energy, banking, public sector and consumer goods. Hosted with EPAM and Givingforce — combining their networks and ours into one curated room.

45+
senior leaders · sold-out audience
AI Agents
Account Engagement AgentEvent Follow-Up AgentContent Engine Agent
Channels
EmailLinkedInPartner IntrosVideo
Invite-only innovation tour New York
NRF Big Retail Show

Fortune 500 retail innovation tour.

An invite-only experience uniting Fortune 500 retailers and retail tech ISVs at NRF Big Retail Show. Curated networking format, pre-matched introductions, post-tour deal review.

10
Fortune 500 retailers · 5 ISVs · curated format
AI Agents
Account Engagement AgentEvent Follow-Up AgentSignal Agent
Channels
EmailLinkedInInstagramPhoneTrade Show App
Year-long trade-show programme United States
Consumer goods ISV

Trade-show programme: NRF, CMA | SIMA, Groceryshop.

A year-long trade-show programme spanning NRF, CMA | SIMA and Groceryshop. Pre-show targeting, on-floor meeting booking, podcast amplification and post-show follow-up — all run as one continuous motion.

30+
net-new conversations with US senior decision-makers
AI Agents
Account Engagement AgentEvent Follow-Up AgentContent Engine Agent
Channels
Trade ShowsCold CallingPodcasts
How we split the work

Humans for judgment. AI for speed.

B2B teams want both: AI moves at machine speed, humans bring the strategy and the prompt engineering that makes it work. Here's exactly who does what on this engagement.

Humans

Strategy & judgment.

The angle that makes the webinar worth attending, the speakers worth hearing, and the live conversation worth watching. AI can't decide what's interesting — humans can.

  • Topic + angle.We work with you to find the one question your buyers actually want answered — not a generic title with three buzzwords in it.
  • Speaker selection.We bring named industry voices your buyer trusts — and book them. You don't have to spend the next month chasing speakers.
  • Live moderation.A senior host runs the session, manages live Q&A, and steers the conversation toward the topics that drive sales meetings.
  • Hot-lead handoff.Within 24 hours, every high-intent attendee gets a call from a senior team member. The webinar is the start, not the end.
AI

Speed & scale.

Registration drive, attendee research, post-webinar clip generation, replay distribution and follow-up cadences. The repetitive work, done at machine speed.

  • Registration drive.Multichannel outbound across LinkedIn, email and WhatsApp — driving 300–600 registrants per webinar from your ICP.
  • Attendee research.Profiles every registrant before the session — so your speakers know who's in the room and the host can call out names.
  • Clip generation.Identifies the strongest 30–60 second moments and produces 12–20 short-form assets per webinar — vertical, square, landscape.
  • Replay + nurture.Distributes the replay and clips across your nurture programmes, scoring engagement and feeding hot leads back to AEs.
Our Campaign Results · 2021–2025

Five years of measurable outcomes from global B2B demand programmes.

Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.

50,000+
Buyers engaged
10,000+
Leads generated
1,200+
Opportunities created
300+
Customers acquired
25%
YoY pipeline growth
$200M+
Pipeline influenced
Active across USA Canada UK Europe Middle East Africa
Get in touch

Want a webinar programme that books meetings?

We run programmes of 4, 8 or 12 webinars a year. Tell us your industry and we'll send back a calendar.