Enterprise pipeline generation for the Middle East.
The GCC's fastest-growing enterprise markets — the UAE, Saudi Arabia, Qatar, Kuwait and Oman — represent a major opportunity for technology providers. We identify in-market buyers, connect you with decision-makers, and drive qualified pipeline growth.
the Middle East — what makes it different.
The Gulf is in the middle of a generational shift in how it buys technology. Saudi Vision 2030, the UAE's AI strategy, and the regional cloud build-outs have created real budgets. But the way you sell here is different — relationships matter more, the public sector is bigger, and timing around regulatory and fiscal calendars is critical. We've spent years figuring out the sequence.
Four pillars working together.
Every the Middle East engagement runs on the same four-pillar engine — industry expertise meets intent data, enterprise buyer access, and pipeline acceleration. Not four separate vendors. One team, one system.
Industry expertise.
Industry-focused account-based marketing campaigns. Executive roundtables and targeted industry events. Content-led demand generation, including industry reports.
Intent-based targeting.
Identify enterprise buyers actively researching solutions. Detect real-time buying signals across digital and industry channels. Activate high-intent accounts at the right moment.
Enterprise buyer access.
Reach senior decision-makers across Forbes Middle East Top 100 firms. Engage buyers with hyper-personalised outreach. Multichannel outbound across email, LinkedIn, voice and WhatsApp.
Pipeline acceleration.
Nurture late-stage opportunities across the buying cycle. Host webinars and executive discussions with industry experts. Engage hyperscaler ecosystems such as AWS and Salesforce.
Across the four industries that buy enterprise B2B.
In the Middle East, four industries make up the bulk of enterprise B2B buying. Each one needs its own messaging, its own buyer access, and its own playbook. Here are ours.
Engage the largest banks across the GCC.
Engage CIOs and digital leaders across banks, payments providers and financial institutions driving modernisation and AI adoption.
- Digital banking transformation
- AI-driven risk and compliance
- Fraud prevention and payments innovation
- Cloud and data platforms for financial services
Reach Middle East healthcare and pharma leaders.
Connect with executives across healthcare systems, payers, big pharma and life-sciences organisations leading digital health innovation.
- AI in healthcare diagnostics
- Healthcare data interoperability
- Patient experience platforms
- Digital health transformation
Connect with industrial and energy leaders across the GCC.
Engage operations and technology leaders across global manufacturers and energy companies adopting Industry 4.0, automation and smart-factory initiatives.
- Smart factory transformation
- Industrial IoT and predictive maintenance
- Supply-chain resilience
- Robotics and automation
Sell into the largest Middle East retail groups.
Help tech providers reach retail and consumer-goods leaders driving digital commerce, customer experience and supply-chain innovation.
- Omnichannel commerce platforms
- Retail AI and personalisation
- Customer data and analytics
- Supply-chain optimisation
Four things we do, every time.
Every regional engagement looks roughly the same. The details change, but these are the four things we always run.
Get the right introduction.
Cold outreach is much weaker here than in North America. We open doors through people the buyer trusts.
Plan around the calendar.
Ramadan, government fiscal years, GITEX. Time the campaigns properly.
Pick the right partners.
Almost every deal touches a local partner. We help you pick one without committing too early.
Send senior people in person.
Buyers expect the founder or a senior leader to fly out. Plan and budget for it.
Recent customers, in plain numbers.
2× growth across the US, UAE and Africa.
Shahil Maharaj, CEO
2× pipeline growth in Canada and the US.
Markus Stripf, Co-founder
50+ UK banking leaders unlocked at one exclusive roundtable.
Phil Lelliott, Director Alliances
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Thinking about the Middle East?
Send us your current target list (or where you're starting from). Inside a week, we'll come back with research on the segment, an opening play, and a quote.